Complex Made Simple delivers short-term, part-time, and interim technical, marketing, and business writing services. This enables you the client to have these expert writing and proofreading services anytime you need them, and available for as long as you need them. Complex Made Simple brings a wealth of experience with companies in a variety of industries; expert in collaborating with all levels of Executive, Marketing, Administrative, and Technical branches of businesses to define, organize, and bring your message to your customers. High proficiency and broad expertise in many different toolsets comes included with this package. Here are the specifics.
Expert-level work and decades of experience in Adobe:
- FrameMaker
- Illustrator
- InDesign
- Acrobat DC and Pro
- Photography tools, including Photoshop and Lightroom
- Video and audio tools, including Premiere Pro, Audition, Prelude, and Media Encoder
And expert-level work and also decades of experience in Microsoft Office applications, including:
- Word
- Excel
- PowerPoint; and Apple’s Keynote
This expertise comes with a broad-based skillset including decades of experience in Industrial Photography, Videography, and Audio engineering, professional narration, and recording; as well as the technical side of Television Engineering. Having this skillset (which also includes 20 years of experience with ‘the smoky side’ of things as a Producer, Systems Analyst and Engineer for a Corporate Television facility), gives insight into more than just the words and the concepts behind them – there are often places in a document where an illustration or a photograph is necessary to illuminate the concept being presented.
Why Companies Engage Me
My clients are typically small-to-medium-sized companies that lack full-time, professional writing expertise on their team. Companies that engage my services often do so because they find themselves dealing with some or all of the following issues common to businesses that size:
- Clear product documentation is lacking or inadequate
- Support personnel are spending too much time answering the same Customer question areas
- Unable to define what good documentation can do to help sell product line(s)
- Limited resources prevent having a full-time documentation professional on-staff
- Other parts of the business are experiencing work disruptions from time spent trying to write a manual, Marketing materials, or even to clean up PowerPoint presentations.
Client Results
Complex Made Simple clients realize results:
- Immediate action to address the pressing challenges facing their business
- Expert analysis of documentation needs
- Diverse materials organized in sophisticated ways that make understanding swift and simple
- Proper handling and treatment of both customer-facing materials and sensitive materials
- Expert, clean document layout and typesetting
Demonstrated Areas of Expertise
- Collaborated with Engineering and Mission Support Groups to define needs, formulate documentation strategy, then craft document types to meet a set of diverse needs for communication; whether to Engineering and Design audiences, Integration audiences, Maintenance audiences, or Operator audiences. Crafted illustrations to align with the needs of each of these end-users.
- Designed document and drawing templates for ease-of-use by ordinary staff while bringing a contemporary look and compliance with Company and Corporate guidelines.
- Created document systems and workflows where none previously existed.
- Collaborated with Technical Support, Laboratory Division, and Field Sales to research, write, edit, and update technical documentation to support product lines and to showcase leading-edge technology with print-based materials: White Papers, Application Notes, User’s Guides, Specifications, Data Sheets, and Product Briefs. This includes maintaining all website and internal confidential technical materials. Supported Sales, Marketing, and Field Maintenance with professional-grade Podcasts, Videos, and Studio Product Photography/
- Supervised and collaborated with an Illustrator to illuminate text and to provide proper levels of product documentation. Commissioned over 10,000 illustrations.
- Created document categories, defined technical document content parameters, and defined document layout for White Papers, Application Notes, User’s Guides, Data Sheets, and Product Change Notices.
- Created, edited, and updated presentation materials and video materials to support Marketing activities: PowerPoint presentations, audio podcasts, and video demonstrations.
- Wrote, edited, and updated Standard Practice documents in conjunction with Product Marketing, Customer Service, Quality Assurance, and Legal: CARS (Product Returns from Customers), Product Change Notices.
- Assumed role of creating, organizing, and maintaining an extensive database and archive of Product Change Notice documents.
- Designed, set up, and equipped a professional Photo Lab to enable in-house creation of high-quality photography for Press and Web distribution.
- Published in Electronic Design News (EDN), Electronic Engineering Times (EETimes), Popular Mechanics, and Motor Trend Magazines.
- Published in Company world-wide magazine for employees.
Complex Made Simple 